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Beachside Approach?

When people, atmosphere, and safety are consistently prioritized in your business, profits, high retention rates, and productivity will naturally flow.

Helping clients untangle their challenges and add more enjoyment and calm in their processes and teams brings us great satisfaction. While we take business seriously, we also believe it can and should be fun. We strive to bring a groundedness along with lightheartedness to every ‘business beach’ whenever and however we can, believing this leads to healthy success and positive flourishing results for everyone involved.

No two people or businesses (or beaches for that matter) are carbon copies; we’re about collaboratively curating custom and practical solutions that we think you’ll find as helpful as a beach breeze and as powerful as a strong current. Serving our clients comprehensively while fostering an enjoyable and flourishing relationship and atmosphere that puts people first while keeping them and their businesses safe in all the ways they need to be, well..that’s our business!

Need help managing

all the elements of your

business so you can do more

of the aspects you

find fun and fulfilling?

We got you!

Collaboratively, comprehensively, compassionately and creatively helping you manage all

the elements of your small

business (generalizing), so

you can be more specialized

is our specialty.

It's what we find fun and fulfilling!​

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"A beach walk is for stretching

your legs and your mind, for looking

at life with newfound eyes."

~Sandy Gingras

"Let the waves hit your feet and the sand be your seat."

Let's walk together in your Small Business

Is it simple?

Is it simple

this process, this journey?

It is challenging…

need less worry?

 

Is it easy

business life, business evolution?

It is complicated…

want your equation?

 

Is it impossible

your goal, your transformation?

It is possible…

We’re your solution!

 

~Erin Ryan Diffenderfer

”Simple” Lady Poetry

Erin Ryan Diffenderfer
S.L.S. Principal | Owner

SHE/HER/HERS

Let's walk together in your Small Business

This

This goal we share.

This thing we make.

This expanse we see.

Let’s be safe, listen, play, and care.

 

This day we have.

This group we hold.

This climate we tend.

Let’s enjoy, wonder and unfold.

 

This flow we need.

This fun we want.

This flourish we seek.

Let’s prepare, relax. and succeed

 

~Erin Ryan Diffenderfer

”Simple” Lady Poetry

"Sometimes in the waves of change we find our true direction".

Our Solutions Services:

Fractional Executive Services
Panoramic Planning Guidance Services
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Business Brainstorming Facilatator Services
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We currently have a few openings for panoramic guidance sessions, one for Immersed

Fractional C-Suite Exec, and we're booking "Beachside" Brainstorming Sessions f.

Raise your bar in your small Business
Thriving in spite of storms in small business

"Troubles will come and they will pass..."~ lynrd synard

Your business is distinct. Your solutions should be too!

"I would highly recommend working with Erin at "Simple" Lady Solutions, but

ONLY if you are ready to raise the bar in your business." ~ Courtney Arrington

Some of the specific areas we have experience in that help us help you: 

Customization is our forte. Every individual, situation, and team is distinctive; we view each client's strengths and challenges through a custom lens to curate their solutions. All the business "beaches"  we walk, and the "puzzles" we get to solve are enriching and appreciated.

Business Development | Strategic Planning &

Guidance | Brand & Culture Alignment | Leadership & Team Development | Leadership & Team Management | Bottom Line Optimization | Operational Efficiency | Risk Assessment & Management | Change & Crisis Management | B2B Sales Management |  Long-term Sustainability | Brand Management  

“If I'm gonna tell a real story, I'm gonna start with my name.
~Kendrick Lamar

The Name?

"Simple"

I like to joke around. Thus... “simple” is in quotes. Being in business is often far from simple and often...it is ~ COMPLICATED!

And...

My pronouns are she and her, yet I believe most of the song “Simple Man” by Lynryd Skynrd (it's an "old-school" classic-rock "classic") compiles some the best life advice in one simple place. The song holds a lot of meaning and memory for and motivates me to keep "keeping it simple."

Lady

“Lady“ is my grandma name. 

I’m a grateful and proud grandma, talk about having fun and meaning in your life! When others hear my grands say, “Hey, Lady” that too is fun.

Also it's a bit of a play on words because... I'm not a fancy lady, though I'm a creative, kind, contemplative, and sometimes bold one.  Barefoot just being, when I get to do that on a beach...that‘s the most real me! I've learned to bring that me to all aspects of my life even when I have to wear shoes!

Solutions

No kidding around or explanation here…that’s what I’m all about — helping you (and myself) find in all kinds of ways.

 

Let‘s keep it real... this journey we‘re on together as humans can be confusing, challenging, and complicated. Add running a business into the mix, and that further complicates the already sometimes stormy and murky experience.

Walk with us/
Let's Connect... 

  • LinkedIn
  • Instagram

Also proud to be a

board member of...

Charleston Hope Board Member

Every student deserves access to quality behavioral health support.

805-395-2660   

Charleston, SC Based, 

Nationally & Remotely Able

Erin Ryan Diffenderfer Certification
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"Simple" Lady Solutions © 2025

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